LicenseStream Blog

Relevant articles and topics to help you monetize your content on the Web

An Introduction to Snapfish Stock Images Webinar

by Rafael Thursday, April 28, 2011 | 12:54 PM

We're very excited to host our first webinar with our friends at Snapfish!  For those of you who have already joined Snapfish Stock Images we thank you, for those who haven't yet there's still time to take advantage of the 75-FREE (4x6) prints when you register today.  Anyone can join, you will just need to create a free Snapfish account. 

This webinar is geared to photo contributors and professional photographers.  You will learn more about Snapfish Stock Images and how to get the most out of your membership.  We will discuss the basics of this new service and do a full walk through of the platform.  During this free, one-hour informational presentation we'll cover:

  • Selling your images
  • What is Snapfish Stock Images?
  • Why is there a $12 per year fee & what do I get?
  • How do I use my Snapfish Stock Images account?

For your convenience, there are two date and time options. Don't miss out, register now!

Tuesday, MAY 3, 2011
Time: 10:00AM PST / 1:00PM EST
Register for FREE! 

Thursday, MAY 5, 2011
Time: 10:00AM PST / 1:00PM EST
Register for FREE!

For those of you who are not able to attend a recording will be available on the Snapfish Stock Images website for future playback.  We look forward to building a beautiful new image collection that will be available to professional buyers where they can license your images and in the process generate a little extra cash for you.  Click here to learn more about Snapfish Stock Images

Also be sure to follow our updates on Twitter and Facebook.

LicenseStream Content Tracker: Now Available to Digimarc for Images Professional & Small Business Edition Users

by Rafael Thursday, January 13, 2011 | 6:34 PM

Today with Digimarc we announced the successful integration of LicenseStream's Content Tracker into Digimarc for Images – Professional and Small Business Editions.  The expanded services now include automated licensing and payment options, providing creative professionals a seamless solution to monetize, manage, and monitor their image assets, powered by LicenseStream all within their Digimarc for Images account.

What does this mean?  It means that new and existing Digimarc for Images Professional and Small Business Edition users that currently embed (imperceptible) digital watermarks in their images and receive reports of where their content is found online, can now receive those reports via a LicenseStream fully integrated dashboard where they will have a suite of automated options to effectively address and manage any unauthorized use of their content, resulting in new opportunity and potential incremental revenue.  If an image is being used without their permission they can select from the following automated remedies 1) request that they license the content 2) request they provide attribution, a link back to their website or 3) take down the image.

That's powerful!

Click to See full Press Release

Click here to learn more about Content Tracker

LicenseStream proud sponsor of PACA’s 2010 Legal Session “Piracy: How to Find It & How to Fight It?”

by Rafael Monday, October 11, 2010 | 5:14 PM

A Busy Week in New York for LicenseStream: Visual Connections & PACA International

Starting with Visual Connections on Wednesday, October 13th, LicenseStream will be showcasing client stock photo collections from the Chicago Tribune, SPIN, NYC Photo Library, Photo Resource Hawaii, the Missouri History Museum, Visions of America, Roth Stock and more.  LicenseStream will present how our platform enables major media companies to bring their vast content collections directly to content buyers and consumers.

View Online Client Showcase: http://www.licensestream.com/showcase

Proud sponsor of PACA’s 2010 Legal Session “Piracy: How to Find It and How to Fight It?”

LicenseStream is proud to be the sponsor of PACA’s 2010 Legal Session “Piracy: How to Find it and How to Fight It?”  The session moderated by PACA Counsel Nancy Wolff will discuss trends & issues concerning the prevalence of content piracy and how to address this growing problem.

During this session LicenseStream’s Candice Murray, Vice President of Business Development, will present how companies are using the LicenseStream platform to not only license their content and drive new revenues but also manage, monitor and remedy unauthorized use of their valuable media assets.  Other panelist include Masterfile President Steve Pigeon, PicScout's Amy Love, and copyright attorney Gregory Victoroff.  The legal session takes place Saturday, Oct. 16th at 11:30AM to 1:00PM at the New York Marriot Downtown (see details below).

Conference Details

Visual Connections Conference
Date: Wednesday, October 13, 2010
Time: 12:00PM to 8:00PM
Location:
Metropolitan Pavilion
125 West 18th St.

New York, NY 10011

PACA 15th International Conference
Legal Session:
Saturday, October 16th 11:30 AM - 1:00 PM EST
Conference Dates:
Friday - Sunday, October 15-17, 2010
Location:
The New York Marriott Downtown
85 West Street at Albany Street
New York, NY 10006


Photography Contests: Tips and Tricks

by Laura Wednesday, May 5, 2010 | 9:30 AM

Looking to reignite your passion for photography? Seeking a little praise by professionals, recognition by your peers, and perhaps even a little free advanced instruction, camera equipment or travel perks?

Entering a photography competition offers a great way to get a little or all of the above while also providing a way to develop your skills and experience – whether you’re a seasoned pro or a weekend shutterbug. Bear in mind that winning a photo competition has more to do with how you photograph than what you photograph. Try not to prejudge your images – just enter contests with the idea that you’re likely to learn a lot and come away with fresh ideas. The key is to enjoy what you’re doing while shooting for more, so to speak.

One word of caution: Beware of contests that offer to provide exposure in exchange for rights to your work. It also doesn’t hurt to ensure your images have been uploaded to a LicenseStream Creator PRO user account which, in addition to providing automated licensing and royalty settlement services, provides proactive technology to track your images  as they get distributed. It also provides regular reporting on where a content owner’s images are found so the owner can take appropriate action.

Here are a few additional tips on how to approach photography contests and come away each time a winner – whether or not you actually win a contest:

  • Do your homework: Research competitions online and look for one that matches your interests. Review the entries of past winners to see what worked – did they have people in them? Were they action shots? Were they abstract or manipulated digitally in some way?
  • Practice, practice, practice: Once you’ve determined which contests to enter, grab your camera and click away. No matter what the focus, taking plenty of shots of a subject will give you the luxury to select from a wide variety of potential entries. 
  • Review the contest’s categories: Many contests offer more than one category, enabling you to choose where your image stands the best chance of winning. If you want to enjoy the rush of winning, look for a category that may attract fewer entries.
  • Follow the rules: This sounds obvious, but you'd be surprised at how many contestants fail to follow contest rules, resulting in their elimination. An easy way to stay ahead of the pack is to follow the rules to the letter --- and this means meeting deadlines!
  • Read the fine print: Avoid contests that simply offer exposure in exchange for gaining rights to your photograph (except for the right to display your winning photo online or off). For a good list of criteria to consider as you research contests, check out The Bill of Rights for Photography Competitions located on the UK-based pro-imaging site. It warns competitions that try to claim copyright for your works, fail to give credit for all free usage, add, alter or remove metadata from digital images, or that require an entrant to sign a commercial agreement as a condition of winning.

Here are a few upcoming contests that we found interesting and that abide by The Bill of Rights for Photography Competitions:

  • Shoot Nations 2010: Will launch Friday, May 21st with the theme “City Living.” This year, the contest is appealing to young people (under 25 years old) around the world to help build a global picture of what urban environments mean to them. Are the streets paved with gold, or fraught with risk and difficulty? How to the challenges of growing up in the city differ as a boy or a girl? Prizes aren’t yet posted for this year’s contest, but in the past have included the opportunity to be exhibited at the UN Secretariat building in New York, a new Olympus SLR camera, a National Geographic magazine subscription and a contemporary world wall map from The Future Mapping Company. For more information go to the ShootNations09 site  which includes information about this year’s contest. Competition closes Saturday, July 31st.
  • Demotix: A user-generated newswire and photojournalism community with more than 14,000 users in 110 countries worldwide, Demotix holds a monthly competition called Viewfinder with a changing theme. For example, the Viewfinder competition in April focused on the art of portrait photography. Prizes lean toward the career-advancing tools, such as the opportunity to turn your images into a photojournalism book or to get your best images printed on glossy stock.   For more information, click into Viewfinder. 
  • International Garden Photographer of the Year 2010: A prestigious competition open to everyone, anywhere, this competition imposes no restrictions on the type of camera you use or the techniques you use to produce an image. The competition accepts entries in six categories – ranging from People in the Garden to The Edible Garden, and also offers four seasonal competitions. Unlike many professional competitions, this one provides all entrants with professional feedback on their entries – upon request after the judging of the competition is completed. It also offers a “People’s Choice” award, that allows registered visitors to the site to vote for their favorite images in a different category each month. Prizes include cash awards and exhibitions of the winner’s work. The current contest, Spring into Life, closes May 31st, and the next contest, Insect Beauties, opens June 1. To learn more, check out International Garden Photographer of the Year 2010.  
  • NSS Cave Arts and Music Salons: Organized by the U.S. National Speleological Society (NSS) to promote and recognize top-notch cave-related art, artists and musicians, NSS Salons are open to everyone so that those who enter need not be members of the NSS.  For photographers, there are two salons. Prizes consist of blue ribbons and winners can elect to have the NSS promote their work for use in periodicals or on Web sites to showcase winners, promote future NSS congresses, and competitions. The Photo Salon, to which contestants may submit slides and digital images has a closing date of May 15, 2010. The Print Salon, to which photographic prints can be submitted, has a closing date of July 31, 2010. Details about each competition can be found on the NSS Site: Photo Salon  and Print Salon.   

Plenty of other contests can be found online or through various photography organizations. If at first you don’t succeed, keep entering. Contests are a great way to make new contacts and friends. Eventually, you are sure to win your fair share of contests.

Most of all – be sure to enjoy yourself!  If you’re not having fun, you’re probably putting too much pressure on yourself and are not going to deliver your best work. 

Have questions or comments about this blog post? Please feel free to share them by clicking on the “Comments” link below.

 

Copyright 101

by Kyle Wednesday, April 28, 2010 | 10:30 AM

With our partner Digimarc, ImageSpan is engaged in an ongoing series of educational webinars for prospective new business customers. The latest of these, "Copyright 101, Copyright Basics for Creative Professionals, Media Companies and Content Archives," featured Jonathan Bailey, founder of the website, Plagiarism Today.

Bailey also serves as a consultant, helping Webmasters and companies devise practical content protection strategies and develop good copyright policies.

Below is a summary of some of the points discussed in the recent copyright webinar.

Who should be interested in copyright?
Copyright law today covers a broad range of people including Writers, Visual artists Photographers, Musicians, and Film Makers. It is not only these producers of this content but also the consumers that need to be aware of what copyright is and how it protects the owners of the content. From the classical music composer to the YouTube video amateur, copyright affects all of us.

What does copyright protect?
U.S. copyright protects a number of different works including literary, musical, dramatic, pantomimes, choreographic, pictorial, graphic, sculptural, motion picture and audiovisual, sound recordings and architectural. The copyright process is designed to protect the creator of the content and covers anything that is fixed on a tangible medium (for example on paper, in a digital file, on a painter’s canvas) of expression with a requisite level of creativity. Copyright does not apply to ideas but only to the expression of those ideas attached to a tangible medium.

It is worth noting that copyright eventually expires and, as a rule of thumb, anything created before 1928 is public domain and is not protected by copyright. That being said, copyright for an individual lasts 70 years after the individual’s death and can be passed on like any other asset. Copyright for a corporation is fixed at 95 years after publication.

What rights does copyright give me?
As the name suggests, the copyright owner has the right to copy or reproduce the work to prepare derivative works, to distribute copies, to publicly display or perform and to transfer ownership of the work. It may seem odd that the right to copy or reproduce and the right to distribute are called out separately. But as Jonathan pointed out, it would be common for a school to be given the right to copy or reproduce a work on a limited basis, while a copyright holder retains the right to distribute the work.

Where do I register my copyright?
The U.S. Copyright Office: If you are a US citizen and plan to file suit in the US it is a legal requirement that your work be registered with the US copyright office. Filings cost $35.00 for most works and multiple works can be submitted with the payment of one fee. For each filing, there are to maximum statutory damages. Even if you complete a filing properly and submit it electronically, expect that it will take a minimum of 9 months to receive a copyright certificate. A number of companies will help you assemble documentation to prove that you have submitted a request for copyright. These companies are not official government services but may help in preparing your case for trial. Most cases are settled out of court and do not make it to trial.

What are the best practices when dealing with infringement?
Preparing for and dealing with litigation is a time-consuming and expensive proposition. As mentioned above, most cases will not make it to trial and will be settled out of court.

However, by approaching copyright violation in a calm and strategic manner, you may be able to turn violators into customers. By giving violators an easy way to license your content, and by encouraging the legal use of your content, you are far more likely to achieve a positive outcome than by threatening of legal action.

The bottom line is that copyright is in place to protect you and your assets. It acts like an insurance policy -- should you ever need it.

To find out more, watch Jonathan Bailey's full Copyright 101 presentation and listen to audience questions by visiting our full webinar archive at: http://www.licensestream.com/licensestream2/Portal/knowledge_center/webinars.aspx

Have questions or comments about this blog post? Please feel free to share them by clicking on the "Comments" link below.

Creating a Plan to Digitize Your Content Archive

by Kyle Tuesday, March 23, 2010 | 10:00 AM

March 20th was the official beginning of spring and with that comes the annual tradition of spring cleaning. As a content owner or creator you no doubt have archives of analog content in various states of organization. The question is, what to do with it?

There are a number of options for getting your images and analog media into a digital format in the market place today.

Creating a clear plan outlining what you want achieve by digitizing your media assets is a good place to start.

Why digitize?

Why should you digitize your images, especially since they require a fair amount of storage?

Because we live and work in the digital age, when prospective imaging consumers – and more than 60 percent of image buyers or licensees – go on the Web to find their content.

Digitizing your images also allows for them more easily to be used, standardized, manipulated and distributed in ways that are not possible with analog images. 

In addition, digitization allows you to:  

  • Improve organization and management of your media assets
  • Add digital content to your stock image collection from your analog archives for monetization
  • Preserve your content from deterioration

If you plan to invest your own time in this process, start by doing a cost-benefit analysis. Calculate the value of your media assets now and in the future and determine whether they are worth the investment in time, equipment and supplies to digitize them yourself.  The following are a few things to consider in determining value:

  • Marketplace value
  • Historical archive value
  • Personal value
  • Relevance as Image Stock

What’s next?

Once you have a clear vision of what you want to digitize and why, the next step is to decide on an approach.

I can do this!

Plan to buy your own equipment and handle the process yourself? Be sure to check out all the scanner options before choosing the one that best suits you. Most retailers offer online user reports and reviews. It always pays to start your search online and narrow down your options. Once you have your machine, follow the manufacturer’s instructions on cleaning and do it regularly! Also try to create a work environment that is as dust-free as possible.

If you plan to go it alone, estimate how much time it will take you to digitize all your content and ask yourself if you’re ready to dedicate the time to completing your project.  Professionals in the image scanning industry estimate 10 to 15 minutes per image as a fairly good processing rate for a commercial operation. Based on that estimate, you may be looking at a significant time investment to digitize your images.

I don’t have time, who do I choose?

If you decide to go with a service provider / vendor to do the scanning, be sure to do some research and look for online reviews. There is always a risk that your raw assets could get lost or permanently damaged when dealing with a vendor so choose carefully.  Below are a few factors to consider when choosing a company:

  • Good security around shipping and processing
  • Quality control safeguards (well defined standards on image quality and Pricing)
  • Good customer reviews
  • Images are scanned and cleaned by people (Auto-fed machines can damage your image assets permanently and the human eye is a better judge when it comes to cleanup and retouching).

Is it worth the hassle and cost?

Your analog assets are not working for you nor are they being accessed by potential licensors when they are sitting in a box in storage. Worse yet, they are probably in danger of being permanently damaged by the elements.  And while your analog content may not generate immediate revenues as digital stock, gaining easy access to and protecting it from deterioration are key steps toward preserving future value.

Have questions or comments about this blog post? Please feel free to share them by clicking on the "Comments" link below.  

 

Photography Pros Fight Burnout with New Ideas and Technologies

by Laura Wednesday, March 17, 2010 | 11:00 AM

You’ve been pursuing photography assignments with a speed to rival Tim Lincecum’s two-seam fastball, you’re up to your elbows in editing, and the e-mails just keep coming. You need a break, so you’re praying for just a couple of easy photo shoots, free of friction. 

But is another routine shoot the way to avoid burnout?

Probably not. In fact, taking on new types of assignments and mastering new technologies may be the best way to reignite your creativity. At least that’s the advice of a few veteran professional photographers, including LicenseStream subscriber and Pulitzer Prize winner Deanne Fitzmaurice.

Fitzmaurice knows something about taking on challenges. She won the Pulitzer Prize in 2005 for an essay she created for the San Francisco Chronicle about a nine-year-old Iraqi boy who was badly injured when he picked up a bomb, mistaking it for a ball.


© Deanne Fitzmaurice
Frank Capley and Joe Alfano get married at
City Hall in San Francisco in June 2008.

"You can sit around and wait for an assignment to come to you,” Fitzmaurice said, “or self-assign a story that will prompt you to present new material in a new way.” 

Fitzmaurice did just that when she found she needed new inspiration about a year-and-a-half ago. “I went out and did a story that followed a gay couple through their marriage and all of these doors started opening for that story,” she recalled. “Time magazine ran one of the photos from it, MSNBC ran it as a multimedia piece and then Time chose a different image from that same group of images for a story about Pictures that Mattered in 2008.”

Fitzmaurice said that by creating a story with multimedia elements, she probably enhanced the story’s appeal.

“I had recorded ambient audio while following this couple, and then I went back and interviewed them and brought all of these pieces to MSNBC,” she said. “MSNBC ended up putting it on their Website as a video by using the still images and incorporating the audio from the interview and the ambient sound that I’d collected.”

 The experience provides a good example of two ways to get unstuck. 

“First of all – go out and shoot the stories you care about whether they’re assigned to you or not,” she said. “Then if you can, also shoot video and collect audio. Adding these elements offers such a rich way of telling a story, and enables you to add layers of information to your photographs.

You’ll also find that there are multiple places where you can license these different pieces of media.”

Lee Roth, a LicenseStream subscriber  and celebrity photographer who shoots more than 150 red carpet events per year, breaks up his routine by participating in different types of photography.

"There is an art to getting that great shot on the red carpet, but it is not an artistic process," Roth said. “On the red carpet, we often have 35-45 seconds to shoot a celebrity, there are 40-60 camera people all yelling at once, and we really have no control over the set, the lighting, the pose, the talent. So there’s really little artistic control at all.”


© Lee Roth / Roth Stock
Hornbeck Homestead, FFBNM, Colorado

To counterbalance such high-stress assignments, Roth photographs scenery and creates glamour shots of models, both of which give him artistic control over the location, the lighting, and the talent.

Roth also stays inspired by engaging in activities that help him refine his photography skills.

For example, he said, “Just yesterday, I served as an assistant for a photographer who is extremely talented with lighting. I looked at the opportunity to be an assistant as a way to appreciate and learn from his techniques.”

He also strives to keep current with – and gain inspiration from – new technologies.  “I participate in webinars that highlight new technologies at least once or twice a week,” he said.


©Alex Centrella
San Francisco Giants’ pitchers Noah Lowry, Tim Lincecum,
Matt Cain, Jack Taschner in the dugout at Chukchansi Park, Fresno

Long-time Fresno-based photographer and photojournalist Alex Centrella agrees that taking on new types of assignments and trying out new technologies are the keys to remaining inspired.

“About three years ago, I started doing sports photography, and so the National Press Association sends me to shoot games for the Fresno Grizzlies and for the San Francisco Giants,” said Centrella, also a LicenseStream subscriber. “More recently, I’ve ventured into food photography.”

However, he advises younger photographers not to focus too narrowly on certain technologies.

“They may work a lot with HDR or fool around with Photoshop but then they get stuck doing those things,” he said. “I’d suggest they really learn the basics of photography – even basic film photography – and then try out all kinds of different software and play around with it all until they feel comfortable.”

He applies the same advice to genres of photography. “Pursue photojournalism if you want to,” he said, “but be prepared to shoot food, sports, architecture and any other avenue that interests you.”

Centrella added that he has learned to use social media tools – especially photography forums – to stay in touch with colleagues around the world. “It’s a way to find out what’s going on, who and what’s working during slow months, and what lenses people are using for particular shoots,” Centrella said.

Centrella also counters burnout with another tried-and-true way to counter stress:  “I can go fishing and take my camera, which is fantastic. It’s fantastic because it means I’m always looking – and always finding – new sources of inspiration.”   

Have questions or comments about this blog post? Please feel free to share them by clicking on the "Comments" link below.

Save Time with LicenseStream's Automated Royalty Distributions

by Laura Wednesday, March 10, 2010 | 1:00 PM

Photographers usually are so busy lining up their next shoot that it’s tough for them to find time to deal with another aspect of their business: distributing royalties.

LicenseStream removes a lot of the pain of collecting royalties for the principal content creator or owner, since its automated licensing service typically accepts payment upfront.   It goes a step further by providing a service to distribute royalties directly to anyone collaborating on a LicenseStream user’s image or project.

For example, say you regularly rely on help from a food stylist and a lighting assistant to shoot a mouth-watering image of a glistening steak for a magazine cover. You want to keep your assistants happy by ensuring they get their share of payments for each assignment on a timely basis. However, you may not have enough time between tightly-scheduled shoots to calculate and send checks manually to all of your helpers.

With LicenseStream you can easily set up royalty profiles for each of your assistants so they receive their royalty splits automatically via mailed check. Simply log into your LicenseStream account, go to the Business/Store Manager and click on the Manage Royalty Profile in the lower right-hand box.

Then: 

  • Go to Options & Tools in the right margin, click on Add/Edit Royalty Profile and the bar will open up and prompt you to provide a Royalty Profile name. Provide a name and click to Add Royalty Profile.
  • Click on the Royalty Recipient tab. The Royalty Recipient tab will open up and prompt you to add the name, city, state, country and zip code of a royalty recipient. In the example below, we’ve named her Mary Lightbright, a name which then appears on a list on the right side of the page under Edit Content Provider Share.  We then added a couple of other fictional characters (John Ham the food stylist and  Imogen Maker the videomaker)
  • Type in the royalty share for each recipient – 10% each for Mary, John and Imogen. Click Save Royalty Profile and – voila – you’re done!

There are 3 areas where you can apply the Royalty Profile you just created to one or multiple content items:

  • After uploading an image.
  • On the Prepare Content page, where you may select one or multiple items.
  • Under the License & Royalty Information area, where you may select the appropriate Royalty Profile, add/update other metadata and then click Prepare Content on the bottom of the page.

To apply an existing Royalty Profile to an existing single image or other piece of content:

  • Click on the Manage Content tab at the top.
  • Locate the image you want to associate with this royalty split.  Mouse over the image and click on the Edit tab.
  • On the Edit Content page, click on Licensing and scroll to the bottom of the page to Manage Content Splits.
  • Under Manage Splits, click to Add Imogen, John and Mary to the Manage Content Splits side of the page and assign them 10% each.

 

To apply an existing royalty profile to multiple existing pieces of content:

  • Click on the Manage Content tab at the top.
  • Select the content to which you'd like to apply the Royalty Profile.
  • Under the Actions area, select Add Selected to > Batch Content Editor.
  • Under the License & Royalty Information area, select the appropriate Royalty Profile.
  • Click to Save Information on the bottom of the page.


Alternatively, you may define and apply an entirely new set of recipients and percentages for the next shoot.

Have questions or comments about this blog post? Please feel free to share them by clicking on the “Comments” link below. 

 

Illustrations -- Another Licensing Opportunity

by Laura Wednesday, February 24, 2010 | 9:30 AM

An illustration sometimes works better than a photograph. It can more easily be manipulated to convey an individual style, a mood, an abstract concept or an attitude.  Drawn to work together, illustrations can lend a book or a website consistency. An illustration can be a sketch, a simple line or a detailed drawing. It can be either hand drawn or computer generated. It can consist of simple black lines on a white page or ornately colored and intricate as the illuminated characters found in the Book of Kells.

At ImageSpan, we work with so many photographers that it’s easy to overlook the illustrators who use LicenseStream's automated licensing and royalty payment services. One such user is Lisa Sage, an illustrator based in Limerick, Maine. A former computer programmer, Lisa fell into a career as an illustrator in 2008 while – ironically – trying to learn more about photography.

“I had been in the photography forums, trying to learn all I could, and within one forum had answered questions from a woman named Judy about the difference between photorealistic illustrations and vector art,” said Sage, whose website, Sage Family Studios, features illustrations, paintings and photomontages. “To explain the difference, I used images out of my portfolio. Then out of the blue I received a call from someone at Oxford University Press and it turned out to be this same woman! She was looking for really detailed illustrations and asked me to be part of the upcoming project.”

© Lisa Sage/Sage Studios LLC  
“Within” was chosen for a new edition of
the “Choose Your Own Adventure” series 
 

Sage’s illustrations are regularly uploaded to the National Association of Photoshop Professionals
(NAPP)
site, where she participates in the forums. One of her images, highlighted for an Image of a Week award on the NAPP site, caught the attention of the visual effects director for a horror thriller called “The Gates of Hell.” Sage soon found herself creating digital matte paintings for the film. While Sage was working on the film (released in 2008), the movie’s visual effects director suggested she launch an email campaign to various art buyers who might be interested in her illustrations.

Sage sent postcards to art buyers at various publishers. An art director from Chooseco, a publisher in Waitsfield, Vermont, fell in love with an image on one of the postcards. It turns out the art director wanted it for the “Choose Your Own Adventure” series of chapter books for pre-teens that Chooseco was republishing and that were popular in the 1980s.  

“As the art director from Chooseco went through galleries on my website, he was able to click on the images they had fallen in love with and go straight into LicenseStream,” said Sage.

“I was at Photoshop World last year when I received an email from Chooseco’s art director asking to negotiate pricing. Understanding that this art director was with a small publisher – instead of a large New York press – I went into LicenseStream to adjust the drop-down menu pricing, making it easy for the publisher to license the images at the prices they wanted. I re-sent emails to the art director several times before I received a note back from him saying that the images already had been licensed. It happened so easily, that I wasn’t sure – and couldn’t believe – that it had actually gone through!”

To top off that success, Sage went on to win the international Guru Award in the Photomontage category at that Photoshop World in March 2009.

Sage now is working to finish a bachelor’s degree in information technology with a specialization in project management. Her hope is to take on larger and more complex projects. Meanwhile, she believes there is plenty of work out there for illustrators.

"A buyer can spend a lot of time searching stock images that just aren’t obtainable because they’re too difficult to get,” she said. “For example, often a photo buyer needs an image of a happy family – but one not looking directly at the viewer so they look natural.

© Lisa Sage/Sage Studios LLC
 "All That I See” caught the eye of a film’s visual effects director. It later won a 2009 Guru Award

Perhaps you need an image of someone cooking dinner or reading a book.  Or say you’re putting together a document that explains a process, such as the difference between people paying for credit cards and people paying with cash.  These all sound simple but it’s amazing how much time people spend just trying to get the right image.” 

In addition, an illustrator can create a series of images with a uniform look and feel. “It’s hard to make photographic images feel consistent across a Web site,” Sage added. “With branding, illustrations are often easier to work with because you are creating them. Also, anything geared towards children is typically done with illustrations instead of photos.”

Instead of commissioning an original illustration or photo, art buyers also can now search for an image by Sage via a major search engine or go directly to Sage’s LicenseStream store, choose the image they want, and license it with a few mouse clicks.

“With LicenseStream, everything is so simple that you can shoot out a license very fast,” said Sage. “I’m relieved that it takes so much pain out of the process of licensing my work. That frees up time for me to focus on what matters – creating the images.”

Have a question or an observation?  Click on the “Comments” link below to share your ideas. 

Hot Topics – Apple’s iPAD among the New Technologies Driving Demand for Easily Licensable Content

by Kyle and Laura Thursday, February 11, 2010 | 9:00 AM

Apple created such a buzz around the launch of its latest hot product -- the iPad -- two weeks ago that sites and services all over the net slowed to a crawl and some suffered outages for upwards of 20 minutes. At the AlwaysOn OnMedia conference in New York a few days later, Apple’s new product remained a hot topic. Consider the amount of discussion about how this new product will not support flash by participants on a single panel, “Online Video…Who Profits?”

This kind of awareness is not created solely by the Apple PR machine, but is a clear indication of the widespread interest in changing the way we as consumers experience media. The demand for a real interactive experience and a thirst for new information mean the demand for high-quality, easily licensable content has never been greater.

Just look at the impact of the iPad. Although not as revolutionary as some had predicted, Apple's 10-inch touch screen iPad tablet packs a mighty punch. Along with the ability to surf the Web and handle email, the device can stream video from sites like YouTube and Vimeo and is capable of running powerful applications like iWork. In addition, Apple introduced iBooks.  The ability to download books is nothing new, but the iPad reader app adds a fresh look and feel to the idea of reading from a digital device.

Among the print publications featured in Apple’s official demo video for the iPad were LicenseStream customer SPIN magazine and The New York Times. At launch, Martin Nisenholtz, a senior vice president at The New York Times showcased a version of the paper on the iPad that displayed just like the regular paper, but that could be manipulated by the user to zoom in to read articles, flick through pages and access video right from within news articles. Nisenholtz’s declaration that “this is just the beginning,” makes it clear that the executives at Gray Lady are embracing the iPad in a big way.

WHY DO I CARE?

Companies such as The New York Times and other large publications already use massive amounts of visual content on a daily basis. They also face the growing costs of producing this content. In addition, advances in digital fingerprinting, watermarking and tracking for online content are forcing changes in the media industry as they require greater accountability by sites and publications that otherwise might use content illegally or without proper licensing.

Demand for content will continue to grow exponentially as newspapers, magazines and other media companies form business relationships with companies that are creating new conduits to the consumer – whether it’s Apple’s iPAD, Amazon’s Kindle or Barnes & Noble’s Nook. As a result, the ability for media companies such as The New York Times to search for and easily license digital content is more important than ever.  Just as important is the need of the photographer or videographer to be fairly compensated for the original content he or she creates.

ImageSpan's LicenseStream with ImageSpan's partners already provide the tools to make your digital media license-ready, and to monitor, manage and monetize unauthorized usage.

In addition, ImageSpan and its partners are making it easier for potential purchasers or your content – such as The New York Times – to monetize the content they publish. Instead of relying solely on advertising – which is a reactive model as ImageSpan CEO Iain Scholnick pointed out during a recent AlwaysOn OnMedia conference  panel in New York titled, “What's the Online Monetization Strategy that Will Save News & Publishing?”, content creators and owners should play to their strengths – which is leveraging their creative content more efficiently and effectively.  To actually monetize the content, he added, content developers need to be able to link into a licensing backbone, such as the one LicenseStream provides, from any iPad (or for that matter, iPhone) applications they’re creating to distribute content.

The upshot? LicenseStream offers content owners of all sizes a powerful solution that makes it easier for editorial and other media companies to find and license the content they need.


 

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About this Blog

This blog has been created to provide insights on licensing and marketing your work.

We explore general topics, as well as topics specific to LicenseStream.

LicenseStream helps you register and protect your content, as well as sell it online through your own gallery or from your website. Rights Managed, Royalty Free and Rights Simple models are all supported by LicenseStream.