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Latest LicenseStream News

ImageSpan & Digimarc Partner to Help Creative Professionals Monetize Assets & Alleviate Misuse

by Rafael Wednesday, July 14, 2010 | 2:31 PM

ImageSpan and Digimarc yesterday announced their partnership to integrate LicenseStream Content Tracker solution into Digimarc for Images – Professional Edition providing creative professionals a seamless solution to monetize, manage, and monitor their image assets.

Digimarc for Images – Professional Edition users that currently embed imperceptible digital watermarks in their images and receive reports of where their content is found online, will now have the ability to receive reports via a LicenseStream dashboard integrated within the Digimarc for Images solution. The dashboard empowers creative professionals to maximize the value of their image assets with efficiency and ease by providing automated remedies to license and collect payments for use of their image assets.  Targeted for a launch later this year, the solution will be bundled into Digimarc for Images – Professional and Small Business Editions.

This initiative builds on a partnership announced in November where ImageSpan and Digimarc are offering a joint enterprise solution for Stock Photography Agencies, Media Companies, Museums and Archives.

Click to see full press release

Chicago Tribune, SPIN Publisher McEvoy Select LicenseStream-PaymentLounge

by Laura Thursday, February 4, 2010 | 12:00 PM

In case you missed it, ImageSpan this week with arvato finance services Limited announced their platform collaboration. This collaboration enables LicenseStream to deliver a global content clearinghouse that unifies, drives and accelerates the trade of digital content, including video, images, audio and text.

What does this mean? That we’re rolling out the first global solution to monetize content – ever!

The new global content clearinghouse combines ImageSpan’s automated content licensing, publishing and tracking platform, called LicenseStream, with arvato finance’s PaymentLounge premium merchant services consisting of global billing, accounting and payment components. 

This may all sound a little lofty, but it solves the real-world problem facing many owners of large stores of content: how to monetize content efficiently on a global basis. As a result, the thousands of individual photographers and illustrators who’ve chosen LicenseStream to help them make money with their content now are being joined by marquee publishers and media companies. The Chicago Tribune and The McEvoy Group – a publisher whose brand media properties include SPIN magazine and Chronicle Books – already are beginning to develop new markets, direct customer relationships and drive incremental revenues via the joint solution.

To learn more about this new global content clearinghouse and what it delivers, check out this week’s ImageSpan announcement.

Why Photographing Haiti Matters

by Laura Wednesday, January 27, 2010 | 9:45 AM

Pulitzer Prize-winning photographer Deanne Fitzmaurice  defends the very graphic nature of the images coming out of Haiti as its people – helped by teams of international aid workers -- dig out from the debris that rained down on them after a 7.0-magnitude earthquake struck the island Jan. 12, killing at least 150,000 and leaving millions homeless.

Fitzmaurice also worries about the plight of Haiti’s people as news coverage of it inevitably fades.  

“There was just one column on the front page about it in this week’s Sunday The New York Times, and so it seems to be quickly dropping off in terms of the news cycle," said Fitzmaurice, speaking by phone from her home in the San Francisco Bay Area. "And that means everything the news coverage helps drive – the donations, the relief efforts, everything – will decline.”

Debates continue to take place online and in other media over the usefulness of photographers and journalists in the disaster zone, over their roles once there (should they be taking photos or bandaging the injured and distributing water?), and even over whether the images they’re taking are just too graphic for the folks back home to absorb. Acknowledging these debates, Fitzmaurice cited several reasons photojournalists need to shoot and send back honest photos of what is happening in Haiti. 

“The images coming out of Haiti have played a big part in how people have responded to this disaster,” said Fitzmaurice. “Seeing those images has really moved people both in the U.S. and around the world to donate money, time, and other resources.”

She added that it is the duty of photojournalists, after all, to bear witness and record history.

“As a photographer, you can’t sensor yourself while you’re shooting,” she said. “You need to just be there, get the images and send them back. Then let the editor for each publication or news website determine whether the images are appropriate for their audiences.”

Fitzmaurice knows something about making split-second decisions about what to photograph and what to let go in a difficult environment. She had many such moments while taking photos for the Pulitzer Prize-winning essay she created for the San Francisco Chronicle of a nine-year-old Iraqi boy who was badly injured when he picked up a bomb, mistaking it for a ball.

“I went in and photographed him having brain surgery and there were times when I had to decide, ‘Okay, don’t shoot this,’” she said. “You have to be aware of your surroundings and think about whether the image you shoot may be strong enough to risk upsetting people and possibly jeopardizing the more compelling images that you may be able to get later on.” 

However, when she’s in the middle of a shooting a situation that may be difficult, she added, “I’m very focused on the fact that it is my job to be photographing the story at hand.”

As for the images coming out of Haiti since the earthquake, Fitzmaurice said she has been most impressed with the images sent by Damon Winters, a photographer for The New York Times. “I think he was one of the first people there and has documented everything, and shot images with compassion and integrity," she said. "I think his pictures have been very powerful.”

Fitzmaurice has been trying to get to Haiti herself since the earthquake and has been in touch with various foundations, non-profits and other non-governmental organizations that may need a photographer to get the word out about the work they’re doing. But covering the current breaking news story isn’t that important to her.

“I’d be happy to go in a couple of months or in six months from now,” she said. “These people’s lives have been drastically changed – these are people who have lost everything. So I’m drawn to those stories.”

Does she have a specific framework in mind for telling a story once she gets there?

“A lot of times it’s nice to have some kind of an idea of what you want to do, so you have a framework,” she said. “But I think real life is way more interesting than anything I could preconceive and so I like to let stories unfold.”

To be a good photographer and a good storyteller, she added, “I think you have to go towards stories you are passionate about, that you really are about. That’s when you do your best work.”

Fitzmaurice said she currently is drawn to the story of the children and the orphans of Haiti. “I’ve contacted NGOs who work with children," she said. “To prepare, I’ll try to do as much research as I can before I get there. Right now, everyone is in emergency mode, trying to solve problems, saving peoples’ lives.”

As efforts shift from search and recovery to rebuilding infrastructure, she added, “I think a lot of different types of stories will emerge, and there will be opportunities to go deeper. It’ll still be important for the people of Haiti, and for the people of the world, that photographers are there to tell those stories.”

For those interested in hearing more from Deanne Fitzmaurice, you can catch her at the following events:

“Visions of America” Photo-Historian Joseph Sohm Selects LicenseStream

by Laura Tuesday, August 11, 2009 | 8:05 AM

Today we're proud to announce that Joseph Sohm, a world-renowned photographer, writer and historian has selected LicenseStream to promote, protect, track and create new revenue streams from his entire library of images. His extensive library includes 1,300 images taken over 30 years for his book "Visions of America" that is set to launch formally in November. The book is premised on a single question — "How do you photograph democracy?" To see the full announcement, go to the ImageSpan newsroom

Sohm, a long-time stock photographer who is based in Ojai, CA., says LicenseStream offers him greater opportunities for maximizing the value of his extensive portfolio than through stock agencies alone, because it allows him to make his entire body of work – not just the hits – available online for licensing. It also allows him to publish his images to major search engines where anyone can click on the image and start the licensing process immediately – closing the gaps between search, discovery and payment. Joseph explains that previously, he was able to offer only a subset of his images through stock agencies, which he says operate on the premise that a core set of images typically attract customers repeatedly.

A companion multi-media "Photo Symphony" narrated by Academy Award winner Clint Eastwood and that premiered in Philadelphia just days after President Obama's inauguration earlier this year, is the basis for a series of music videos Sohm is producing and that he plans to release via Internet social networking sites over the next 12 months.



The 1,300 images for "Visions of America" are culled from 28,000 images that can now be found and licensed on Sohm's LicenseStream site at http://voa.licensestream.com

 

As Web 2.0 Matures, Monetization is the Model

by Laura Wednesday, April 8, 2009 | 7:30 PM

ImageSpan’s LicenseStream platform clearly resonated with the crowds attending the Web 2.0 Expo in San Francisco last week. The fact that so many attendees were looking for Web-based tools and solutions that deliver real value and ultimately, real revenues in an otherwise weak economy was great news for ImageSpan. Web 2.0 attendees flocked to our booth quicker than jackrabbits on speed dates. 

All of which leads us to key takeaways from Web 2.0 Expo 2009 that underscore how LicenseStream offers a great solution for today’s  media owners and consumers:

Gone is the giddy hype with Web 2.0 consumer-focused social applications. In its place: a sober interest in monetization models beyond advertising, such as the model offered by ImageSpan’s LicenseStream.  LicenseStream turns content into the storefront by making it intelligent, so that it flows freely across the Web with defined ownership, rights and restrictions, enabling flexible pricing based on use.  These powerful services allow content creators to raise the profile of their portfolios online and accelerate distribution of their work. As a result, they can increase the pace of transactions and drive additional revenues.

  • “Social business” sites that leverage enterprise uses of social computing are gaining momentum and starting to eclipse some of the initial hype around consumer “social networking,” as chronicled by ZDNET’s  Jennifer Leggio on her  “Social Business” blog (newly renamed and previously known as “Feeds”) and Bob Thompson, editor and publisher of CustomerThink.com  on his site.  ImageSpan’s LicenseStream fits into this new “social business” category. For example, LicenseStream enables you to share with your friends and customers tailored selections of photos via its Lightbox sharing feature. In addition, and as we’ve pointed out in the past (see “Social Networking for Creative Pros – LinkedIn”), if you can participate in an online community by answering questions with responses that genuinely add value, the recipient may be more than happy to tell others about you or direct them to your LicenseStream gallery.
  •  As Web 2.0 matures, there’s a growing interest in a new generation of Web-based applications and services that blend the social functions and scalability characteristic of Web 2.0 with what’s been called the semantic Web -- the ability to digest and analyze all the data on the Web – the content, links, and exchange of information between people and computers -- that enables computers to readily transact business. 
  • LicenseStream exemplifies this new generation of services. For example, it links content search and payment by enabling content creators to publish their content directly to major search engines. That means any potential buyer who finds content through search (as do more than 60 percent of buyers, according to a recent survey) can click on it and complete a transaction on the spot.

To learn more about ImageSpan’s LicenseStream service, check out recent coverage of us at Web 2.0 Expo:




Web 2.0 Day 3: ImageSpan and PicScout Team to Deliver Best-in-Class Image Licensing and Tracking Solutions

by Suzanne Thursday, April 2, 2009 | 3:39 PM
ImageSpan and PicScout today announced at Web 2.0 that they are teaming up to address a $65 million and growing problem: online image theft. By combining PicScout’s market-leading image tracking and recognition registry solution with ImageSpan’s Web-based LicenseStream automated licensing and royalty settlement service, the partners can provide LicenseStream subscribers with a view into where and how their images are being used online. LicenseStream also provides subscribers with automated options, or remedies, to convert non-paying content consumers into paying customers. Check out the full announcement.

If you're at Web 2.0 today, be sure to catch us in Booth #304 or at the following events:
  • Iain Scholnick, CEO, ImageSpan
    "Want to Open Your Content for Business? We'll Show You How"
    5 p.m.
    Solutions Showcase Theater in the Web 2.0 Expo Hall – Moscone West

  • Booth Crawl – Stop by and have a beer with us!
    4:30 p.m. – 6 p.m.
    Web 2.0 Expo Hall, Moscone West

  • Rafael Solis, Director, Marketing
    Bird of a Feather session: "Search Engines - Looking Beyond SEO and Advertising Revenues"
    8 p.m.
    Sierra Rooms, Marriott Hotel | 55 Fourth Street between Market and Mission

Web 2.0 Day 1: Web 2.0 is Open!

by Suzanne Monday, March 30, 2009 | 8:46 PM

The Web 2.0 Expo is back in San Francisco! You can find ImageSpan in booth #304 in the Expo Hall at Moscone West starting tomorrow, April 1.  We’ll be demoing LicenseStream Creator 2.0, talking to people about how LicenseStream Enterprise Edition works for their business, and providing a sneak peek at additional upcoming services. ImageSpan’s LicenseStream makes licensing and royalty distribution more efficient and effective for both buyers and creators. Stop by and see what new features LicenseStream offers and how important it can be to your business. Here are some of the other places you can catch us:

 

      Solutions Showcase Theater (On the Expo Floor) – Moscone West

Thursday, April 2nd: 5 p.m.

Iain Scholnick, CEO, “Want To Open Your Content For Business? We’ll Show You How.”

      Booth Crawl – Moscone West, Booth #304

Thursday, April 2nd: 4:30 p.m. – 6 p.m.

Stop by and have a beer with us!

     Birds of a Feather – Sierra Rooms, Marriott Hotel | 55 Fourth Street between Market and Mission

April 2nd, 8 p.m.

Rafael Solis, Director, Marketing

Web 2.0 Expo San Francisco 2009   What: ImageSpan at Web 2.0
  When: March 31-April 3, 2009
  Where: Booth #304.
San Francisco Moscone Center, West.
  Where:

Booth #304.
San Francisco Moscone Center, West.

Use the following promo code for a Free Expo Hall Pass or $100 off Conference Registration: websf09ecm1

2.0 – It’s Here!

by Rob Tuesday, March 3, 2009 | 12:28 PM

After months of late nights and thousands of hours of pizza-fueled development, we’re pleased to announce the launch of LicenseStream Creator 2.0. With a new look, way improved workflow, better search engine integration and new “stores,” LicenseStream 2.0 makes licensing your creative works easier than ever.

It also makes it easier to get compensated for your work. This new version includes a radical innovation: it ties search results to direct payment/licensing, removing the friction and shortening the throw, so to speak, between search-discover and payment (or licensing) for ANY type of digital content (including photos, videos, etc.)

A huge shout out is in order for a very dedicated group of alpha testers who spent months trying to “break” the software and who offered great insights. Watch for blog posts over the next few weeks as we feature this intrepid team here in the blog.

Some other great new features include:

  • Integrated plug-ins for Adobe CS4.
  • Enhanced SEO features.
  • A new “members only” Marketing Education Center.
  • New Marketing Tools.

 Watch out in coming weeks as we review the new features in LicenseStream Creator 2.0 and help show how you can leverage them to achieve real progress in your business.

LicenseStream Gaining Momentum with PMA, NPPA and ASMP

by Rob Tuesday, February 24, 2009 | 5:44 PM

We had some pretty exciting news hit the wire this morning. We've now teamed up with the National Press Photographers Association (NPPA), PMA – The Worldwide Community of Imaging Associations, and the American Society of Media Photographers (ASMP). Members of these groups will now have access to professional discounts on LicenseStream Creator, LicenseStream PRO and LicenseStream storage upgrades.

Together, these premier photographers and imaging organizations represent a reach of nearly 35,000 creative professionals. Needless to say, these relationships mean a lot to us here and we're looking forwards to growing with these professional groups.

Check out the full press release...

 

PDN, Content Tracker and Some Online Lovin’ – What a Week!

by Rob Friday, October 31, 2008 | 11:01 AM

The ImageSpan team is back at home now and recovering from PDN PhotoPlus East and the PACA International Conference in New York City.

This last week has felt like a “coming out” of sorts. The start of our recent excitement was when we launched our new Content Tracker last Wednesday, a feature that searches the Internet for any web sites using any photos you’ve uploaded into LicenseStream (our Engineers are kicking off the first “crawl” of the web and LicenseStream users should see results within 60 days).

Once images are found by Content Tracker, LicenseStream provides the contact information of any infringing web sites and gives users the ability to send emails requesting payment, takedown, photo credits or other options. LicenseStream closes the circle on the whole process by providing the licensing engine that then allows the site owner to pay you for the right to license your photo.

Our LicenseStream Content Tracker feature has really struck a chord in the photo community.  Rob Haggart at APhotoEditor.com was the first blogger to get excited about this new feature and wrote about how “ImageSpan May Change Stock Photography Forever.”

We also got coverage on PopPhoto , a great video interview on PhotoBusinessNews and great coverage on a number of other prominent sites including Photography Bay and Contentinople.

The “long story short” is that we’re seeing a great boost in traffic and interest in LicenseStream and it’s been extremely gratifying to get such great feedback from the market.

Check back later this week as we launch a series of blog posts on marketing your work.

In the meantime, check out LicenseStream Marketing Director Rafael Solis in action at PDN PhotoPlus East in this interview with Photo Business News:


 

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About this Blog

This blog has been created to provide insights on licensing and marketing your work.

We explore general topics, as well as topics specific to LicenseStream.

LicenseStream helps you register and protect your content, as well as sell it online through your own gallery or from your website. Rights Managed, Royalty Free and Rights Simple models are all supported by LicenseStream.