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Model Releases – Do You Need One?

by Rob Wednesday, September 24, 2008 | 6:03 PM

The best advice about model releases is that if you think there’s any chance you might need one for a shot or creative work, then it’s definitely best to get one. That said, let’s have a look at some of the high level guidelines for releases:

  • If there are people in your shots and there’s no way they can reasonably be identified, then you generally do not need a release.
  • If the image or work is to be used exclusively for the purpose of news reporting then you generally do not need a release.
  • If the image or work is to be sold or used to promote a commercial product then you should definitely obtain a release from every individual who is identifiable.

This is by no means a complete list of guidelines, but should help you understand some of the cases where you need a release.

You can download a sample of a model release at dphotojournal.com. Please note that requirements for releases can vary in different regions or countries, so it’s definitely worth looking up the requirements of your particular locale.

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About this Blog

This blog has been created to provide insights on licensing and marketing your work.

We explore general topics, as well as topics specific to LicenseStream.

LicenseStream helps you register and protect your content, as well as sell it online through your own gallery or from your website. Rights Managed, Royalty Free and Rights Simple models are all supported by LicenseStream.