Ever wonder how to make the best use of Groups and Lightboxes?.
Groups are a great way to organize your content making it easier for buyers to get to specific categories they might be interested in. Take the Scenic Gallery of Roth Stock Digital Media for example. While the entire gallery offers a range of content, Groups have been set up to help those looking just for Animals, Cities and Towns, Colorado Scenes, the Continental Divide, Flowers and Plants, Lifestyle, Pikes Peak, and a little burst of color with the Red, White and Blue group.
Pikes Peak © Lee Roth
As the gallery expands into new regions, photographer Lee Roth tells us that additional groups are planned including Utah Scenery, Arches National Park, Zion Canyon National Park and Bryce Canyon National Park. Lee says you will find all of the Utah content in the Utah Scenes group, yet you will be able to quickly drill down to a specific park if you like, without even having to search for it. Lee considers this suggestive selling to people who may not immediately realize what topics are available in the main group.
We work on the red carpet in Hollywood and Las Vegas at events like movie premieres, awards shows, charity benefits and nightclub parties. So, as you can imagine, we've created a number of groups in his Celebrity Gallery. Here you’ll find groups highlighting different types of events, not to mention headshots and full length. These groups help publishers search a subset of the entire gallery. This way, if they are looking for headshots for a story about hairstyles, for example, they don’t have to search the entire database or scroll through lots of pages where full length fashion shots are mixed in. Of course, with good keywords, publishers may also search for “Headshot Jessica Alba” and go straight to what they want.
Angelina Jolie, © Lee Roth
So what are Lightboxes good for? Let’s say the publisher who was searching for hairstyles is not sure of how much space they are going to have for photos to accompany the article that is being written. By creating a Lightbox, the buyer can save the photos they like in their own area for quick reference when it comes time to make the final selections.
So, as you can tell from these examples, Groups and Lightboxes are powerful tools. And when combined with good keywords, these tools can make your site very efficient to use, and as a side-benefit, very useful to search engines as well (but that’s a topic for another Blog entry!)
Lee Roth is executive producer of Roth Stock Digital Media, based in Hollywood, California, with their newest studio located in Las Vegas, Nevada. Lee’s celebrity photos are syndicated worldwide and regularly appear in such magazines as People, In Touch, Us Weekly, Cosmopolitan, Harper’s Bazaar and many others around the world. In addition to celebrities, Lee also specializes in live events, scenery, environmental issues, and private glamour sessions.
Lee’s bio and links to all of his content categories are available at his portal, RothStock.Com. He may be reached at 702.202.4555 or producers@rothstock.com for more information and booking inquiries.
© Lee Roth 2008 / RothStock.Com
