Global Internet traffic will be nearly four times larger in 2013 than it is in 2009, according to a forecastreleased by Cisco last week. By the end of 2013, says the report's executive summary, the equivalent of 10 billion DVDs will cross the Internet each month.

Internet video, which now accounts for about one-third of all consumer Internet traffic (not including the amount exchanged through P2P file sharing), the report adds, will account for more than 60 percent of all consumer Internet traffic in 2013.

As Tyler Willis subsequently pointed out in MediaPost's Video Insider column, the question this massive growth projection raises is: which business models will be poised to take advantage of this trend? Writes Willis: “While video advertising is predicted to increase steadily, especially as television dollars move online, it won’t increase large enough to meet the new demand. According to eMarketer, online video advertising spending is projected to increase less than 30% into 2010. There’s an urgent need for new business models that will help the market monetize this massive increase in attention.”

ImageSpan’s LicenseStream service offers just such a business model.  LicenseStream’s market-leading licensing and royalty payment automation platform addresses the issue of monetization in a couple of critical ways:

• LicenseStream is the first service to enable content creators to publish their content directly to the Web and global search engines, enabling anyone in the world to find their search-optimized content and pay for it with a mouse click. This essentially makes the content itself the storefront. The implications of this are clear: this innovation will dramatically speed the pace of transactions and drive incremental revenues. In this era when crumbling old-line media and distribution channels are being replaced by aggressive, Web-based middlemen, the ability for any creator or enterprise to go directly to consumers is a huge boon.

• LicenseStream cuts out the inefficiencies associated with current manual processes for selling or licensing content. Until now, companies seeking to monetize video or any other type of content they run into a wall because their content revenues can’t cover the costs associated with processing content licensing transactions. In fact, the more content they have, the greater the negative calculus. As a result, the fragmentation of content means that most companies have a tough time justifying the cost of putting the head as well as the long tail of their content on their Web. By automating the costly, manual processes of registering, licensing, tracking, accepting payment and distributing royalties for creative content – videos, photos, images, music and even text -- LicenseStream’s royalty distribution services can deliver immediate payment to content providers anywhere in the world – minus the hefty costs of building systems to manage these new value streams. 
  

To learn more about how individuals and businesses can monetize the massive amount of content (including video) coming online, check out our full range of offerings at www.licensestream.com. Better yet, to try a free, 30-day trial for LicenseStream Creator, click here.