The SanFran MusicTech Summit in San Francisco earlier this week brought together hundreds of participants in the music and technology industries – all interested in learning more about the evolving music/business/technology ecosystem. The focus is a good one during a time when every type of media industry is struggling with how to make money and capture the full potential of the new media.
ImageSpan’s CEO Iain Scholnick participated on a panel about music in audio-visual works, a thorny topic in a world where, as Iain pointed out, the fragmentation of content means that most companies have a tough time justifying the cost of putting the head as well as the long tail of their content on their Web. Why? Because the money they make doesn’t cover what they need to spend to cover costs associated with processing content licensing transactions. In addition, and as blogger Chris Hansen points out in his coverage of the event on Webbed Footprint, regardless of most artists’ business model, everyone agrees that it still takes a long time to get paid online.
That is, until now.
ImageSpan’s LicenseStream addresses both problems. At ImageSpan, we understand that companies as well as individuals with media assets today want to make their entire catalogs – not just the hits – available online to maximize their assets’ value. With our LicenseStream platform, both individuals and companies can extract value from both the head and long tail of content at a reasonable cost. At the same time, our platform can deliver payment in a timely manner.
How is all this possible? By automating the costly, manual processes of registering, licensing, tracking, accepting payment and distributing royalties for creative content – photos, images, music and even text -- LicenseStream’s royalty distribution services can deliver immediate payment to content providers anywhere in the world – minus the hefty costs of building systems to manage these new value streams.
In addition, cloud-based LicenseStream enables efficient publication to the Web and major search engines where content can be easily found and immediately licensed to drive revenues. To learn more, check out our services at www.licensestream.com. You can try a 30-day free trial of our LicenseStream Creator service by clicking here.
